In June 2025, Broadcom announced the elimination of its Registered Tier for VMware Resellers in the Americas, dramatically reducing the number of partners authorized to resell VMware solutions. Effective August 1, 2025, all Registered partners lose their resale rights.
What This Means
If you’re a former Registered reseller, your ability to sell VMware licenses ends, putting your revenue, client relationships, and relevance at risk without a new, go-forward strategy.
Your customers will need a new path for VMware licensing. If you’re not part of that conversation, someone else will be.
What Now
Broadcom’s program change is an opportunity to shift from transactional resale of licenses only to long-term value creation by partnering with Expedient to provide turnkey Infrastructure as a Service (IaaS) and Disaster Recovery as a Service (DRaaS) solutions through a Cloud Services Provider (CSP) model that delivers immediate benefits:
- Retain and grow customer relationships by offering managed infrastructure, DRaaS, and private/hybrid cloud, not just licenses.
- Replace lost resale revenue with high-margin, recurring revenue backed by a Broadcom Pinnacle Partner that maintains a 99% client retention rate.
- Stay in control – Expedient is a CSP, not a reseller, so we don’t compete for your customers; we support your client relationships and help you evolve into a strategic advisor.
- Select the best, as Expedient is Broadcom’s VMware Cloud Foundation as a Service (VCFaaS) Partner of the Year in the Americas.
What Next
Expedient offers a full-stack VMware platform, partner-first flexibility, and deep technical expertise to support your next chapter.
Let’s talk about how to turn this disruption into a growth opportunity for your business!
Schedule a quick call today to see how Expedient can help you lead with confidence.
